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L I
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B
URTON
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ICROBIOLOGY FOR THE
H
EALTH
S
CIENCES
, 10
E
(continued)
S
ELLING
S
TRATEGIES
3
The best selling Microbiology text for Allied Health Professionals. SECURE YOUR ROLLS.
3
The course we target is Microbiology for Health professions and is commonly 1-semester, with a broad
coverage of microbiology at the appropriate level for a cross section of health science and sometimes nursing
students. This course is taught as a pre-requisite course with a mix of health professions and nursing
students. Students using Burton’s Microbiology are CNA, LPN, MLT, medical assistants, pre-nursing, pre-
dental, pre-allied health, surgery technician.
3
This course can be taught in multiple departments: Surgical Technician Program, Biology Department,
Respiratory therapy, Dental Hygiene, Nursing, Continuing education, Allied Health department, and
Emergency Medicine. Find the decision-maker for the allied health microbiology offering, sample, and build
that relationship!
3
This Introductory Microbiology course is oriented towards students who will act as health professionals who
perform the tests, take the swabs and provide the reports to higher level professionals who interpret the
results.
3
Course Names: Microbiology for Health Sciences, Microbiology for Allied Health, Applied Microbiology,
General Microbiology, Introduction to Microbiology
3
SHOW: New online animations, they are usually 1 -3 minutes covering topics like Binary Fission,
Phagocytosis, Selecting for Drug-Resistant Organisms help students understand complex concepts and
procedures.
U
PSELL
3
Use a curriculum selling approach by bundling any of our basic sciences and Medical terminology titles
together for a discount. For example, A&P + Microbiologyy + Medical Terminology. These are all foundational
courses that most health professionals are required to take.
D
ISCOVERY
Q
UESTIONS
3
What's the biggest challenge with your current text?
3
Have your students gained the knowledge they need reading the assignments or do they need a more
interactive approach like animations?
3
Can your students easily identify the most critical need to know information?
3
Qualify that they are teaching the 1 semester Microbiology course. Ask what programs their students are
going into? Ask if their current Microbiology text is too detailed for those pursuing an allied health training.
3
What resources does your current book have for students and do they use them?
3
What are your pass rates? How does your current book help the student understand the material?
3
Show our student and instructor resource package. It's better than the competition especially the
animations.
C
OMPETITION
Cowan,
Microbiology Fundamentals: AClinical Approach 1e
, 1/2012, McGraw-Hill
+ well-written and lavishly-illustrated book.
– to long and would be difficult to cover all 1,651 pages in 1-semester.
Burton 10e
contains many more pedagogical features than the Cowan book, including 59 Study Aid boxes, 28
Historical Note boxes, boxes that Spotlight various healthcare professions, 210 self-study exercises, and 16 Case
Studies. Burton 10e contains "Something to Think About" boxes which discuss topics such as "superbugs," our
indigenous microbiota, biofilms, vaccinations, and global warming.
Many additional pedagogical features are contained in the Student Resources on thePoint, including 486 more
self-assessment exercises. The Instructor Resources on thePoint include a complete laboratory manual.
Pommerville,
Alcamo's FundamentalsOf Microbiology: Body Systems
, 1/2012, Jones and Bartlett
– Has 10% market share. Higher level, 944pgs. twice as long as Burton. Very expensive at $152.
• Not appropriate for Health Professions.