438-439 / 600
Inkling Bundle Customer Survey
•
31%
of respondents who
activated their Inkling
eBook said they
would not
have purchased
the print
book had it not come
bundled with a free Inkling
eBook
•
67%
of all respondents said
they
place a higher value
on a print + digital
compared to a standalone
print book or ebook
6
Jan 5-7, 2015
©Wolters Kluwer 2015. All Rights Reserved.
13%
2% 2%
4% 3%
7% 8%
13%
13%
9%
27%
None
0
1 2 3 4 5 6 7 8 9 A lot
10
On a scale of 0-10, how much did the
inclusion of the free Inkling eBook influence
your purchase decision?
(only respondents who activated their eBook)
(n = 901; avg. = 6.54)