440-441 / 600
Inkling Bundle Performance
•
The most-used Inkling
features:
–
Search Functionality
–
Content Updates
–
Videos
•
84%
of
respondents who
activated their Inkling eBook
said they were
likely to
recommend
an Inkling bundle
to a colleague, peer or student
7
Jan 5-7, 2015
©Wolters Kluwer 2015. All Rights Reserved.
37%
27%
16%
10%
7%
6%
6%
4%
4%
I did not know until I opened my
print book
Amazon
Publisher website (lww.com)
Peer
Other
Bookstore
Publisher sales representative
Event
How did you become aware that a free eBook
was available with your print book?
(n = 905)
How often do you use the Inkling
eBook in comparison to the print
book?
(n = 885)
More often than the print book 47%
As often as the print book
26%
Less often than the print book
25%
I only use the Inkling eBook
3%