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erial
NOR
Flash
Memory Series MX25R
Offers Ultra-Low Power and
Wide Voltage Range
Macronix International Co. Ltd., a
leading global vendor of non-volatile
semiconductor memory devices, has
recently introduced its new MX25R
Serial NOR flash product family. The
devices are specifically aimed at next-
generation consumer wearables in
the context of the ‘Internet of Things’
(IoT). The MX25R product family
features an ultra-low-power mode
and densities ranging from 512Kb
up to 64Mb, with plans to move up
to 128Mb, 256Mb and 512Mb in the
near future. Power consumption in the
MX25R family is 60 percent lower than
traditional solutions, with a wide Vcc
span of 1.7V to 3.6V to support diverse
requirements of wearable devices.
The new family fits within the Macronix
portfolio of serial NOR flash products
ranging from 512Kb to 1Gb.
Serial NOR Flash Memory
for Wearables
Macronix’s MX25R series caters
specifically
to
next-generation
consumer wearables. It supports the
standard Serial NOR flash memory
interface and industry-standard 8-pin
layouts. With its very compact die,
this allows for very small package
dimensions such as the USON (Ultra
Thin Small Outline No Lead), WSON
(Very Very Thin Small Outline No
Lead), WLCSP (Wafer Level Chip Scale
Package), and also KGD (Known Good
Die) solutions for stacked-die SIPs
(System in Package).
The market prospects for wearables,
in their first incarnations coming as
sensor-enabled wristbands and rings,
or smart watches equipped with fitness
and location trackers, are a promising
sub-segment of the IoT category of
systems and services. According to
new research from International Data
Corporation (IDC), IoT systems and
services promise a potential compound
annual growth rate (GAGR) of 78.4
percent. By 2018 annual sales for
wearables may exceed a total unit
volume of 112 million units according to
a recent report published by US market
researcher IDC. This market dynamic
has encouraged Macronix to develop
novel product solutions of memory
devices for wearable applications to
further expand its leading position as a
vendor of non-volatile memory devices.
“The key factor for wearables to gain
rapid popularity is designing them
with ultra-low power consumption
and in a small form factor,” states
Min-Cheng Lin, Deputy Director
of Macronix’s Segment Marketing
Department. “The next generation of
memory devices will progress in the
following directions: standardized
interfaces prioritizing ease of data
import, smaller and slimmer form
factors and a power supply design
focusing on ultra-low voltage and
energy consumption.”
Internet of Things and
Wearables
Judged by its dominating presence at
the 2015 Consumer Electronics Show
(CES) in Las Vegas, NV, the ‘Internet
of Things’ (IoT) provides a forward-
looking perspective for the anticipated
wide-area networking between people
and things in a real-world environment.
In this view, IoT should be understood
as a generalized category and a
S
Macronix Expands Flash Portfolio for Wearables
Heko Arndt, Macronix
New-Tech Magazine Europe l 36