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April 2016  

Policy&Practice

9

Illustration by Chris Campbell/Shuttersotck

C

onsumer engagement

comes in many forms,

sometimes through

chance encounters.

Through one such encounter

a street vendor and an

association leader form a rela-

tionship, listen to one another,

and advance each other’s

understanding of how our

field is serving those who

come through our doors—and

how our services might evolve

for even greater impact.

by jeffERY mcneil and phil basso