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The International Magazine
for the Wire and Cable Industries
US copies only
:
EuroWire
(ISSN No: 1463-2438)
is published bi-monthly by INTRAS Ltd and distributed
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Future homes – future
industry
Much of the wire and cable industry will be
attending wire China this month.
The previous wire China followed the 2008
Olympic Games. Not to be outdone, this
year’s exhibition will be held at the same
time and in the same city as theWorld Expo
2010 (described as “the Olympic Games of
the economy, science and technology”).
Running from 1
st
May to 31
st
October the
Expo expects 200 participating nations,
and up to 70 million visitors.
The theme of Expo 2010 is “Better City,
Better Life,” representing “the common
wish of all mankind for a better living in
future urban environments.”
It’s not just the timing and the location
that link these two events. Despite a
recession, demand for wire and cable,
and research into both conductors and
insulators, has been relentless. With
better city living focused on environment,
work and communication it’s easy to see
the relevance of wire, cable and fibre
optics. Energy, however generated, will
always be needed for heat, light and to
keep computers and machinery running;
and energy demands fast, rugged, reliable
cables to distribute it.
For work, leisure and education fast
broadband Internet connection has
become widely expected and almost
essential. In certain countries – Finland,
for example, where there is a large rural
population – it has even been made a
human right.
Expo
2010’s
promotional
website
(www.expo2010.cn)explains that, for
its 184 days, “Participants will display
urban civilisation to the full extent,
exchange their experiences of urban
development, disseminate advanced
notions on cities and explore new
approaches to human habitat, lifestyle
and working conditions in the new
century. They will learn how to create an
eco-friendly society and [how to] maintain
the sustainable development of human
beings.”
A visit to World
Expo 2010 would be
a day to remember,
and should serve
to
remind
the
industry that future
opportunities for
wire and cable must
be almost endless.
Gill Watson
E
ditor
:........................................
Gill Watson
F
eatures
E
ditor
(USA)
:
..........Dorothy Fabian
E
ditorial assistant
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D
esign
/P
roduction
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P
roduction
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S
ales
M
anager
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........................Paul Browne
S
ales
& M
arketing
:
.................Giuliana Benedetto
(
I
nternational
)
Italy
Hendrike Morriss
Germany, Austria,
Switzerland
Linda Li
中文
Jeroo Vandrevala
India
A
dvertisement
C
oordinator
:
............................Liz Hughes
A
ccounts
M
anager
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................Richard Babbedge
S
ubscriptions
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...........................Liz Hughes
P
ublisher
:
..................................Caroline Sullens
F
ounder
:
....................................John C Hogg
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