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Precautionary Allergen Labeling (PAL)
–
Time for change
•
PAL is neither mandatory nor regulated
o
Proliferation of PAL
o
Broad array of expressions
o
Consumers are confused and cynical
o
Allergic consumers group wish list:
¾
Wider choices of safe products
¾
Fewer products with PAL
¾
Consistent standards for PAL and gluten-free labeling
o
The status quo is not working and reduces quality of life
¾
Time for change
•
Should be simple, clear, truthful and trusted by consumers
•
Message should be harmonized
o
e.g. May contain [Allergen]
•
Should indicate level of risk
o
“Safe or Not Safe”
¾
if
“thresholds”
are recognized
o
e.g. VITAL
CONFIDENTIAL
Proprietary information of Nestlé S. A., Vevey, Switzerland
This document should not be reproduced or disclosed without prior authorisation
Parent Survey (n=298) of Which Precautionary Labels
They Would Ignore for Their Allergic Children
Zurzolo et al., Med J Aust 2013; 198 (11): 621-623.
doi:10.5694/mja12.11669