110-111 / 372
Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
Use of market
research:
information that
may help decision
making
To be able to
interpret and use
qualitative and
quantitative
market research
findings to help
make
appropriate
decisions for
different types of
business.
Students should be
expected to
manipulate and
interpret data from
tables and charts.
1
Starter –
market research hangman
Students write an explanation of what they have found from the market
research they’ve collected in previous lessons.
Students given the opportunity to interpret qualitative and quantitative
market research findings.
Complete question 1d) 9 marks Paper 1 June 2015.
To understand
the difference
between market
size and market
share.
1
Teacher explanation of market share and market size.
Students create a table including headings for market, market leader,
market share, sales of the market leader and market size. Students decide
on figures for different markets including crisps, chocolate bar, ice cream,
cat food, coffee etc.
Teacher discussion/explanation on correct answers and why businesses
benefit from understanding the information.
Students given the opportunity to interpret market share and market size
data and graphs.
Use market share and size data to explain and test percentage
calculations and percentage change calculations.
Revision video on calculations