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Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
Integrated nature
of the marketing
mix
Using the
marketing mix to
inform and
implement
business
decisions
To understand the
importance of the four
elements and how they
work together.
To be able to
recommend appropriate
marketing activities for a
given business.
To recognise how the
marketing mix evolves
over time and evaluate
how businesses may
react to this.
1
BBC Bitesize video on marketing strategy of a storage company
Marketing mix case study and materials –
McCain
Complete question 1d) 9 marks Paper 1 June 2016.
Video clip illustrating the marketing strategy of a hairdressers –
BBC Bitesize video on
marketing strategy of a hairdressers
Show examples of products/promotional materials from the past and discuss how they are
different to that of today:
old mobile phone advert
vs
iPhone 7 trailer
old computer advert
vs
HP Spectre advert
Show
Coca Cola Christmas advert
– why do they still use this advert in 2016?
Complete question 2d) 9 marks Paper 1 June 2014.