Piemonte
, Italy
Winery Overview
Famed Italian gastronome and intellectual, Luigi Veronelli, wrote,
“The land, the land, the land, the land, always,
the land.”
The Ceretto family has sustained this same philosophy since the sixties when brothers Bruno and
Marcello, joined their father Riccardo, in the family business.
The two brothers’ objective was to select vineyards in the most historically important areas for the production
of great wines. This idea, spawned by a visit to Burgundy, would prove the wisdom of the Ceretto family,
placing their bottles among the greats of enology and elevating Barolo and Barbaresco among the most
appreciated and prestigious wines in the world. The idea was revolutionary at the time for a territory in which
the concept of “cru” was completely unknown. This intuition was most notably seen as they began to display
their crus as manifestations of their special
terroir
.
Location of Vineyard
The Ceretto family is one of the largest vineyard proprietors in Piedmont with more than 400 acres of estate owned
vineyards, located primarily in the Langhe and Roero region, including in the prestigious DOCG areas of Barolo and
Barbaresco. The family name is synonymous with estate grown, carefully produced wines that express true varietal
character with purity and elegance.
Winemaking Philosophy
For most, Ceretto is predominantly recognized for its extraordinary red (and white) wines, estate vineyards,
exceptional quality, unique and architecturally modern wineries and design. The Ceretto family was the first in
Piedmont to invest in the image of their wine, dedicating careful attention to packaging design and working with
creative designers to refashion wine labels and bottles.
