Intro:
Is Mr. or Mrs. Smith there? (Always ask specifically for the person that left the message.)
Hi Mr. (Mrs.) Smith, this is
<<Agent Name>>
with
<<Company Name>>
, and the reason I’m calling is because I we
recently sent you an opportunity to receive a custom/personalized report called Market Snapshot that gives you
detailed information about your home in today’s market as well as your neighborhood. Did you receive it?
Establishing Motivation & Timing:
1.
If they did get the postcard your intention is to see if they registered for it
a.
If they did sign up you have an opportunity to engage in a conversation and go over the report with
them and what information it offers and ask if they have any questions.
I.
Do you have any questions?
II.
Are you surprised by what homes are selling for in your neighborhood?
b.
If they did not you have an opportunity to explain what it is and offer to sign them up for it. Make
sure you get their
I.
Name
II.
Email Address
III.
Home Address
INFORMATION ON MARKET SNAPSHOT TO SHARE:
•
In today’s real estate market, there is a lot of confusion and conflicting opinions and ideas.
•
There are also a lot of great opportunities for you or someone you may know.
•
The news services track national numbers that may or may not be relevant in your neighborhood.
•
The most important facts about real estate prices and trends are what is happening in your neighborhood.
Such as:
o
What are the homes selling for today?
o
What are the numbers of homes available for sale?
o
How many days is it taking to sell?
o
Are prices moving up or down?
•
The Market Snapshot gives me an opportunity to provide you with up to date with real-time relevant
information.
•
Market Snapshot is a subscription service that uses real-time MLS data to provide electronic email reports
to you.
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