Page 3 - 8x8 Seller Action Plan

Be sure to check previous notes in top producer to be sure you are aware of what happened in the
previous touch. You don’t want to ask if they got your letter if we didn’t have an address to send it to or
you sent it as an email instead.
1. Did we have the physical address to send the Letter of Introduction?
PHONE CALL SCRIPT:
Intro: Is Mr. or Mrs. Smith there? (Always ask specifically for the person that left the message.)
Hi Mr. (Mrs.) Smith, this is <<Agent Name>> with <<Company Name>>, and the reason I’m calling is because I
received your request for the information you wanted, and I’ve popped it in the mail to you. Is that okay?
Establishing Motivation & Timing:
1. Are you folks planning on making a move in the next 3-6 months? (If longer than 6 months, use Market
Watch script below, and then go to question 2)
Market Watch Script: “Would you like to receive my free monthly newsletter to keep you in touch with
what’s happening in the marketplace?” (If yes, remove from 8x8 plan and move to 33 touch Action Plan. If
no, remove from 8x8 plan and change contact status in TP to “Exclude”)
2. If you were to move, would you be staying in the area or moving out of the area?
3. And when do you think that might be?
4. Do you have a realtor to help you when the time is right?
5. Would you prefer to buy before listing your home, or do you want to sell first?
6. (For short term prospects: Less than 6 months): “Confirm 8 x 8 Placement” Would you like a free market
evaluation to determine what your home would sell for? Also, I can give you tips on what to do and what
not to do to sell your home for the most amount of money, and we can go over all the various elements
of putting your house on the market.
It’s FREE of charge and obligates you to nothing. Does that sound helpful? When’s a good time to contact
you -- days or evenings?
7. (For longer term prospects): Would it be okay if I followed up with you at a later time? (If yes): And when
do you think would be a good time for me to call you back?
If you don’t reach them and need to leave a message:
With luck you will reach them on the first call on Day 5. If not and you have to try again here’s the
sequence to reach someone on the phone.
1. When you get their voicemail, just leave a simple message. “Steven, it’s Barbara Radke calling.
I’m returning your call regarding your property in XYZ City/Neighborhood. My number is 805-558-
1500. Look forward to talking to you. Have a great day.”