CAI-NJ AprilPROOF2.pdf

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A P R I L , 2 0 1 7
INSIDE CONNECTION
LAURA O'CONNOR | Director, Membership & Marketing
"You can help the Committee
achieve its 2017 goals by
promoting membership in
CAI-NJ and renewing your
membership on time."
The 2017 Membership Committee is off to a great start
this year and I am proud to report that membership in the
New Jersey chapter of Community Associations Institute
continues to grow. The 2016 committee lead by Dan Turi set
the tone for growth with 71 new members last year.
This year's chair and vice chair Erika Befumo and
Chelsea Donnigan have great plans for the committee that I
would like to share with you. The committee has set several
specific goals this year.
• Increase by 100 members in 2017
• Grow by 50 manager members
• Grow to 900 homeowner members
• Become the second largest CAI chapter
As you are probably aware the committee mem-
bers are paired with new members each month in
order to welcome them to CAI-NJ membership. We
believe this peer to peer outreach will help make mem-
bers feel more comfortable in our large organization.
In an effort to address new member recruitment, member
satisfaction and membership retention, the committee has
been divided into teams once again this year.
New this year the Survey Team has been tasked with
contacting each new member at the six month mark of
their membership to ask for their feedback and encourage
participation. This give us the opportunity to make sure the
member is getting what they need out of their membership
and also helps them make another connection within the
chapter.
Retention outreach has always been an important respon-
sibility of the committee. This year the Retention Team had
been hard at work contacting members in the month before
their membership expires. We understand that our members
are very busy and that they might need a friendly reminder
to help them remember to renew their membership.
The Marketing Team is hard at work with a strategy to
recruit new manager and homeowner members. The com-
mittee has requested that management companies be open
to holding lunch and learns where Larry Thomas, chapter
Executive Director and I educate non-member managers
on CAI-NJ benefits they may not be aware of. The strategy
with homeowner members is to target market to specific
regions of the state where there are clusters of community
associations.
You can help the committee achieve its 2017 goals
by promoting membership in CAI-NJ and renewing your
membership on time. Just a reminder to all our members,
dues are processed through CAI at the national office in
Virginia. The easiest way to renew is to visit www.caion-
and pay by credit card. You can also
print your invoice from your online account if you prefer
to pay by check. New this year, electronic payments
can now be sent by email to a secure address payment@
Please support the committee’s efforts to
grow membership this year by renewing you membership
before it lapses.
If you would like to learn more about the activities of
the membership community or if you have a prospective
member to share please contact me at 609-588-0030 or
and thank you for your support as a member
of our chapter. Q