Caribbean Export OUTLOOK 2016 - 2017

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• Brand Development and
Packaging Workshops
The Brand Development and Packaging
Workshop was developed to address some
of the weaknesses in regional product
branding/packaging and overall product
presentation for the export market.
• Market Intelligence Training
Workshops
Market Intelligence TrainingWorkshops for
private sector firms and BSOs are designed
to assist in the capacity building of the
regional private sector to procure high
quality market intelligence information
through the identification and use of
various trade information data sources and
platforms.
• Regional Trade Information Training
Programme
The Regional Trade Information Training
Programme builds the capacity of regional
experts from various BSOs and TPOs in
trade information management.
Exporters’ Toolkit
The Exporter’ Toolkit provides a step by step
guide on how to export goods and services
successfully. It provides templates and resources
that can help any business to export regionally
or internationally.
TRADE AND BUSINESS
INTELLIGENCE SYSTEM (TBIS)
Caribbean Export provides a range of services
in the area of market intelligence to equip firms
with the tools required for effective market
research, and provides critical information used
to informthe businesses decisions necessarywhen
embarking on exporting goods and services to
new markets.
• Market Intelligence Portal (CE-MIP)
The CE-MIP is designed to be an online
platform, which gives the user the ability to
obtain market reports on products, sectors
and countries of interest. Key data the portal
will report onwill be Trade/Economic data,
Market/Sector Profiles and reports, Tariff
and Non-Tariff data, a business register/
database of regional companies, trade
agreements analysis, directory of Business
Support Organizations, Trade regulation
and related documentation, and links to
important data sources.
• Market Pointers
Given the fact that exporters usually have
little time to plough through tedious and
complicated market research publications,
Caribbean Export provides information on
areas which are important for exporting
in a succinct and well-organised manner.
Upon request, the Agency can provide
Market Pointers on a specific product
and target export market. It represents an
effective tool for presenting data collected
on potential markets in a way which is easy
to understand.
• Market Opportunity Briefs
Market Opportunity Briefs provide key
insights on the demand conditions for a
particular product in both traditional
and non-traditional markets. This tool
analysesvarioustrendssuchasmarketsize,
market growth rate, market consumption
capacity, wholesale and retail trends,
social factors affecting demand, supply
factors, and opportunities for regional
companies.
EXPORT PROMOTION SERVICES
Caribbean Export offers direct market
penetration opportunities for firms through
branded platforms for specific industries.
• Design Caribbean
Design Caribbean is the region’s leading
contemporary design event displaying
the Caribbean’s finest handmade designs
and innovative products. (http://www.
• Caribbean Essence
The Caribbean Essence Fashion Showcase
is a Caribbean Export project that
demonstrates the vibrancy and creative
expression for whichwe are known. This
is where Caribbean Export presents the
region’s trends in fashion design and the
amazing potential within this industry.
• Caribbean Kitchen
Caribbean Kitchen seeks to expose
CARIFORUM firms in the agro-
processing and specialty foods sector that
have the DNA to be globally competitive.
Exporters’ Tool Box
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