Caribbean Export OUTLOOK 2016 - 2017

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your venture, listen to the feedback from your
customers, adequately manage your finances
and consistently innovate based on market
trends and new opportunities.
Greatest Exporting Lessons Learnt
1. The availability of capital to move business
forward in export markets is critical.
2. Stick to your plan for growing your business
in spite all the ‘hype’ – promised support
sometimes does not always materialize as
you expect.
3. Well documented procedures and expert
knowledge as to how to do business in each
jurisdiction is usually not readily available
and so you have to ‘learn on the fly’ and it
costs you as you go along.
4. The value of having systems and procedures
in place and keeping themup to date cannot
be overemphasized; especially as you export.
5. A rigorous business risk management
process is needed from the onset.
6. In depth market research is needed for
any venture and it is useful to be aware
that secondary data is not always readily
available.
Support Received
In 2010 GeoTechVision benefited from an
accelerated grant that was used in developing
trainingmaterials. Thesematerials were also used
in our training in export markets.
Name of Award presented to your
company
Special Award- Excellence in Services Export
Key Success Factors
In this sector, it is easy to get caught in the trap
of just providing a cookie cutter service- believing
that one size fits all. However, as a company,
we pride ourselves on delivering user-specific
solutions to our clients. This ensures that return
on investment (ROI) is maximized; whichmakes
for happy clients. Additionally, we offer a unique
customer experience- our clients love to work
with the team because of the level of customer
service we provide.
General Recommendation on Support
Needed by Exporters
1. Assistance in conducting the necessary
Market Research: often time secondary
data for a given sector/industry is not
readily available in certainmarkets. Market
research is such a powerful tool in helping
companies to understand the market
potential, the customer base, predicting
market trends and for overall decision
making.
2. Assistance in navigating the local
jurisdictions: there is a need for well
documented procedures and expert
knowledge as to how to do business in each
jurisdiction. Having access toMentors who
have successfully walked the export route
in a given sector/industry is also needed by
businesses looking to export.
3. Business Coaching: entrepreneurs need the
right business guidance- someone to help
them see the bigger picture. All successful
sports teams need a good coach; likewise
successful businesses need a great coach.
Exporters’ Insights
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