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MechChem Africa

January 2017

A

ppointed on September 1, 2016, Gavin

Pelser has been part of BMG since 2005

when his own business, Oscillating Systems

Technology (OST), was acquired by BMG. “I

did my Ts at Wits Technikon, now Johannesburg Uni-

versity, before joiningGECElectricMotors inBenoni,”

he tells

MechChem

.

After rising through the ranks to become general

manager at GEC, Pelser decided to start his own elec-

tricmotor business. “Soonafter, though, Iwent into the

OST business, which involves drives and suspensions

for vibrating equipment. I started to spend a lot of my

time at process plants, mines and materials handling

sites. We developed vibrating screens and feeders,

electromagnetic precision feeders and gearbox feed-

ers for a host of applications – coal mines, theKoeberg

nuclear power plant, coin feeder systems for the

minters and chocolate sprinkling systems for the food

industry,” he says.

The heart of these patented systems is four 90

Shore round suspension rubbers, which have no

memory loss and can be sized from small to massive.

“While the rubbers are designed to be replaced from

time to time, OST suspension systems are remarkably

simple and highly effective,” Pelser points out. Today,

OST is wholly owned by the Invicta Group, BMG’s

parent. It is independently run with Pelser remaining

chairman of its board.

Pelser joined the BMG board of directors in 2008

when he first took charge of BMG Engineering, which

includes the Technical Resources and Field Services

divisions. “Both these areas have enjoyed substantial

growth over the years. BMG now has over 100 field

service technicians operating out of 168 outlets

throughout Africa,” Pelser notes.

FollowingthepromotionofCharlesWalterstoCEO

of InvictaHoldings, BMG’smanagement structurewas

split into two, with Gavin Pelser and Paul McKinley

taking joint responsibility for the separate divisions.

“But during the last Exco, it was decided that one

leader was preferable. Paul now looks after logistics,

procurement, and distribution and I have taken on the

MD role, while retaining responsibility for engineer-

ing. In principle, I take care of the value-adds and all

components come under Paul,” Pelser explains.

Centralisation and African expansion

The past year was “extremely tough” and, for BMG,

characterised by the conclusion of the upgrade of

BMGWorldalongwith thefinalisation and integration

of three strategic acquisitions: Hansen Transmissions

South Africa; Hyflo, including Hyflo SA and Hyflo

Namibia;andSibuyile,a toolshardwareandequipment

supplier that was acquired through Man-Dirk.

“This is all part of our ‘Simplify for Success’ ini-

tiative,” Pelser reveals. “We make acquisitions to

strengthen the company; through the expertise and

knowledge of the people that come with the acquisi-

tion, and the solutions and brands that we can add

to our basket. We then look to see if we should fully

integrate the new entity into BMG or to support in-

dependent operation. Hyflo, for example, like OST,

will continue to operate independently, while Hansen

Transmissions SA has been fully integrated into our

Power Transmission offering,” he explains.

Building at the BMG World site in Johannesburg

was completed inDecember and the Christmas break

was used formoving. “All of our financial staff has now

relocated fromDurban and the BMGWorld facility is

fully operational,” Pelser assures.

“By August, our new JDAwarehousemanagement

system will be installed and operational, consolidat-

ing our stock countrywide. Centralised warehouse

management enables us to keep stock at branch level

to aminimum, maximising our returns andminimising

costs –without extending delivery times. The globally

linked warehouse management systemwill enable us

torespondtodeliveryrequestsfasterthaneverbefore,

with branches able to function on the leanest possible

‘just-in-time’ basis.

“A conservative estimation puts the return on in-

vestment for the BMGWorld expansion and the new

warehousemanagement systemat nomore than four

years, through stock savings and efficiency. We have

MechChemAfrica’s

Peter Middleton talks to new BMG MD Gavin Pelser about his company history,

the consolidation into the expanded BMG World premises in Johannesburg and his strategy for

continued future growth.

Building at the BMG World site in Johannesburg was completed in December 2016

and the Christmas break was used for moving. “The facility is now fully operational,”

Pelser assures.

BMG’s ‘Simplify for Success’ initiative

“Our advantage is

that we can offer

best-fit whole

solutions based on

a basket of different

products and

brands.”