36-37 / 92
Reach: January – March 2017: 23 M
“The five dairy farm families on the float will ride alongside a life-size animated Holstein cow and floral depictions of products that have made California
the No. 1 dairy state.” –
Valley Voice
“With just a little bit of preparation, and some delicious Real California Milk products, you can have a filling, protein-packed, and best of all YUMMY
bento box breakfast any time of the day!” –
A Southern Fairytale
Total Reach: 24.4 K Impressions
California’s dairy industry and the
Real California Milk seal were
promoted in the Rose Parade
Total Reach: 1.2 M Impressions
Total Reach: 21.7 M Impressions
Live television segments in Dallas and Houston with lifestyle expert Parker Wallace, along with
Texas based social media influencers, promoted Hispanic style dairy products
A lifestyle influencer partnership promoted creative
ways to include California dairy products in breakfast