2017 May Board Book

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create new videos in 2017. We will also be looking to refresh our farmer content, which will be
featured on social and once it’s produced later this year.
In the first few months of 2017, we’ve been repurposing some of our highest-performing content
from last year, including Tastemade and Growing Up Dairy videos. The Tastemade videos have
been especially helpful when looking for opportunities to align our messaging with our national
partners. Throughout January, we were able to support MilkPEP’s “My Morning Protein”
initiative by posting recipes for Mango Avocado Smoothie Bowl, California Chocolate Chia
Seed Pudding, and California Overnight Oats. In May, we have been posting Tastemade recipes
for Hispanic Dairy Month, including California Stuffed Chile Rellenos and California Churro
Bowl with Mexican Hot Fudge. We will continue to look for similar opportunities throughout the
year and will also be re-posting the best-performing Growing Up Dairy videos as well.
Top-performing Growing Up Dairy post in 2017:
Saralynn
• 1,416,947 impressions
• 226,884 :10 views ($0.02 cost per view/CPV)
o Industry benchmark: $.09 for :10
• 4,894 non-video engagements
o 4,316 reactions
o 401 shares
o 177 comments
Top-performing Tastemade post in 2017:
California Overnight Oats
• 1,879,290 impressions
• 385,861 :10 views ($0.01 CPV)
• 5,002 non-video engagements
o 2,697 reactions
o 2,158 shares
o 147 comments