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TALK
When you talk to people, you are talking to potential customers and your goal should be
to invite them to an activity.
The ultimate goal of talking to people is to get them interested so they’re keen to know more and will accept your invitation to attend to
an activity you’re running. At your activity you can explain more fully what you can offer.
As a general rule of thumb, you have 15 seconds to engage your potential customer. Whether you already know them or not, there are
two elements you should use as you engage with someone: qualify them and invite them.
1. Qualifying –
this is reading your audience and determining what they are interested in and how you can help.
2. Inviting –
this is inviting them to whatever you are doing, for example a Shake Party, Fit Club or Wellness Evaluation.
Start with those you know – your Circle of
Influence.
Anyone and everyone you meet is a potential customer so it’s
important to talk to as many people as possible. However, when
just getting started, the easiest people to talk to are the people
you already know, like your friends, family and work colleagues.
This is called your Circle of Influence.
Why? Because they know you, you already have a relationship
developed and a level of trust and influence with them.
Approach these conversations as if you are inviting them to a party
or a gathering. Just be relaxed! After all, it’s easy to bring a friend
into a nice social environment like a Fit Club or Shake Party.
So where do you start? One of the easiest ways to start talking is
to reach out to contacts via phone, email or Facebook. Everyone
you know is contactable at the click of a button and it’s never been
easier to get in touch with each other.
Some people may say no
As you speak with people, you’ll find some are simply not
interested. Don’t spend longer than you need to with them, instead
spend more time with your target market – those that are open
and interested. You’ll find that many people will fall into this group.
When people do say no to you, remember they are not rejecting
you personally, they are simply not yet ready to take on a healthy,
active lifestyle change.
TIP
Take their
telephone number
so you can send
them a quick
text a day before
the event to
remind them.
TIP
“Check out my
Facebook page”
is a simple and
easy way to
invite people to
take a look at
your business
and what you
get up to.
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FIND AND HELP OTHERS REACH THEIR GOAL