8
CONSTRUCTION WORLD
MARCH
2015
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MARKETPLACE
The FNB/BER Building Confidence
Index, released on 1 December showed
the highest level of confidence among
building industry players since the beginning
of 2008 and, according to the Index, confirmed
that the building sector was now in the midst
of a revival. The Index jumped up 15 points
during the past quarter with main contractors’
confidence 13 index points higher, and subcon-
tractors’ confidence up by three index points.
Tumi Dlamini, executive director of MBSA,
says the confident outlook of contractors
approached for the final quarter of 2015 Index
showed that, although the industry still faced
formidable challenges, the small reprieve expe-
rienced in the third quarter of the Index was
gaining momentum. “There is now certainly
potential for a much improved 2015. With this
indication of higher hopes for the future, we
expect that 2015 could be a turnaround year
for the industry with an increase in building
activities around the country. MBSA is also
further encouraged by the fact that renewed
confidence is now permeating across the rest
of the building value chain, with the subcon-
Mohau Mphomela, executive director of
MBA North, says the Association has found
that many newer members tend to resign
membership within a year or two, after insuffi-
cient new work had materialised despite being a
registered member of MBA North, and therefore
entitled to call themselves a Master Builder. “It was
clear that for newer members to see direct and
tangible income benefits from MBA membership,
the consumer had to be targeted and convinced
of the merits of dealing only with our members.
This will hopefully produce the income injection
new and long-standing MBA North members are
seeking. We have therefore allocated the first-
ever MBA North Consumer Budget to reach the
consumer in Gauteng, North-West, Limpopo and
Mpumalanga, the other provinces under our juris-
diction,” he explained.
Palesa Khambi, MBA North marketing manager,
will drive the full-scale marketing campaign
which will involve all sectors of the consumer
and provincial media, radio and television, social
electronic media, as well as having a presence at
appropriate mass consumer exhibitions, such as
the Rand Show.
Mphomela said in endorsing the skills, work-
manship and trustworthiness of members to
consumers, MBA North would have to use every
means at its disposal to ensure that people who
entrusted work to members become completely
satisfied customers, with the potential to ‘spread
the word’ and also provide positive formal refer-
rals. “MBA North will call on its Good Practice/
Disciplinary Committee to mediate in possible
consumer disputes that require more than routine
handling by our Association’s Legal Department.
We envisage action by this special Committee to
be required when, for example, a member regularly
causes consumer complaints or commits a major,
incontestable building error. Several past presidents
of MBA North serve on this vastly experienced
committee,” he explained.
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MBA MARKETING
CAMPAIGN
Master Builders Association (MBA)
North has embarked on a new
intensive marketing campaign
aimed at persuading the consumer
to entrust building and related
work only to Master Builders.
Mohau Mphomela, exec-
utive director of Master
Builders Association
(MBA) North, has
announced that MBA
North has launched a
new, intensive market-
ing campaign.
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HOPE FOR THE FUTURE
Master Builders South Africa (MBSA) has welcomed the unexpectedly
high levels of building industry confidence reflected in the FNB/BER
Building Confidence Index for the final quarter of 2014, and says it
augurs well for an improved 2015 for the beleaguered building sector.
tractors’ confidence also having risen. Retailers
have also benefitted from this recovery.”
Dlamini said for an industry that had traded
under extremely difficult conditions in 2014,
with low margins and significantly decreased
building activities throughout the country, the
Index’s findings came at an opportune time just
before the industry’s end-of-year shutdown.
“Based on the urgency that we have seen
from government to deliver the long-awaited
infrastructural projects from its budget allo-
cation of R847-billion, MBSA fervently hopes
that 2015 will be the year in which this growth
momentum for the industry is carried through.
A re-energised and focused commitment by
government to deliver on these vital infra-
structure projects will augment the gains now
reported in this Index.
“MBSA believes that the recovery is
sustainable and that the building and
construction industry will in 2015 realise its
potential to create and maintain increased
levels of employment, and continue to play a
significant role in the economy of South Africa,”
Dlamini concludes.
He replaces Rob Johnson, who passed
away suddenly last year. According to
Willem Vorster, who has been serving
as the MBAWC’s acting executive director while
a permanent replacement was sought, “Bodill
brings with him a wealth of experience and
expertise in the industry and will greatly assist
our association in achieving new strengths in
the coming years.”
Vorster continues, “He was selected for
his extensive experience in the domestic,
commercial, industrial and public sectors of
the Cape Peninsula construction industry. He
is also a highly competent strategic leader, who
is adept at financial and budget management,
human resource and stakeholder relationship
management, labour relations and collective
bargaining. He is also well-versed in construc-
tion dispute-resolution and adjudication,
resource and procurement management, as
well as organisational marketing. In addition,
Allen is knowledgeable about dealing with
construction contractual and legal issues.”
In 2010 Bodill was elected as president
of the MBAWC, a position for which he was
re-elected the following year. During his pres-
idency he enjoyed extensive interaction with
NEW EXECUTIVE DIRECTOR
Allen Bodill has been named as the new executive director of the
Master Builders Association of theWestern Cape (MBAWC), effective
from 1 March 2015.
Allen Bodill,
executive
director of the
MBAWC.
Master Builders South Africa and amplified his
experience of engaging with national suppliers
and organs of the State.
He is registered with the South African
Council for The Project and Construction
Management Professions (SACPCMP), The
Engineering Council of South Africa (ECSA), The
National Home Builders Registration Council
(NHBRC), and serves on the Council of the
Building Industry Bargaining Council (BIBC).
In addition, Bodill is a member of the Insti-
tute of Certificated Mechanical and Electrical
Engineers of South Africa (ICMEESA), and an
associatemember of the South African Institute
of Mechanical Engineers (SAIMechE).
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