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moremotivated than ever”
“We’re stronger and
Howmany peoplework for acciaitubi?
120 people overall, linked industries
included.
dr berera, how many generations of
your family have been in the steel –
and in particular in the steel tube –
industry?
Acciaitubi SpA was founded in 1961,
but steel is rooted in our family tradition,
since the start back in 1919.
I represent the third entrepreneurial
generation.
could you tell us a bit about your
role at the company – what does an
average day at work involve?
My typical day begins with a tour of the
factory, together with the production
manager.
I’m the general manager, so I have to
supervise production, sales, purchases,
administration, and the strategy of
course.
Usually, at the end of the day, when
everybody else has gone, I set aside a
name:
Dr Marco Berera
Firm:
Acciaitubi SpA
Title:
General manager
employees:
120
location:
Italy
Dr Marco Berera
moment for myself to think about the
overall objectives, without losing sight
of what we’re doing and where we’re
going to.
last year you celebrated your 50
years anniversary. How did you mark
this milestone?
We chose a peculiar way to celebrate:
to work.
Last year we’ve been very active
in research, development, and new
businesses. We tied up some very
important contracts.
In France, we signed a contract for the
supply of pipes for sprinkler systems at
the hospital of Orléans, which will be the
largest in Europe.
We supplied tubes for the heating
and sprinkler systems of the offices of
Hermès, the well-known fashion label,
in Paris.
We obtained a contract for the pipes
used in the explosion-proof cable
management systems linking Russia to
Europe. We also supplied tubes for a
refinery in Algeria.
80
Tube ProducTs InTernaTIonal January 2012
How do you think acciaitubi has
developed and adapted to the
modern global market of the steel
tubes industry?
With an obsessive attention to quality, just
in time services and competitive prices.
We have a flexible structure, which has
changed its production range, and its
organisation through time. Nowadays we
export 50 per cent of the production and
target for 70 per cent.
Where do you see acciaitubi in the
next 10 years or so?
It will seem very ambitous, but we’re
devoting ourselves to becoming among
the most important companies in Europe
for gas and water pipes. Possibly, among
the first three. That’s the ultimate goal.
What was your lowest moment as a
businessman during your years of
activity in this industry?
In 30 years of activity, the worst moments
were in 2009. Every effort seemed not
good enough.
