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9
CONSTRUCTION WORLD
APRIL
2015
MARKETPLACE
Creator Space™
programme
BASF’s
global
and
local
anniversary
programme is envisaged as a virtual labo-
ratory – the ‘Creator Space™ programme’,
in which it will try out new ways of
working together over the next year and
beyond – within BASF and with other stake-
holders i.e. customers, scientists, and
other communities.
The three anniversary topics posted
focus on urban living, energy, and food.
These ideas and solutions from the virtual
discussions are then fed back into other
collaborative and co-creative anniversary
activities such as Creator Space Tour, which
Joan Maria Garcia Girona (BASF vice president & head of business centre South Africa & sub-Sahara).
Petra Bezuidenhout (BASF head of communications), Prof. Werner Olivier (NMMU) & Laurent Tainturier
(BASF senior vice president EUE-CIS, Middle East & Africa).
will take place in India, China, USA, South
America, Spain and Germany.
The SA anniversary
programme
The South African anniversary programme
sees a number of highly interactive events
being hosted throughout the region involving
scientists, customers, business partners
and employees. Again, the focus will be on
the three strategic global topics of energy,
food and urban living. Events will range
from employee jamming sessions which will
challenge staff across all levels to come up
with innovative solutions to societal issues,
to participation in leading national science
festivals and competitions.