Member Opinion Survey

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TABLE OF CONTENTS
CORNERSTONE FRENCHMAN’S CREEK BEACH & COUNTRY CLUB
Decision Support June 2017
INTRODUCTION .....................................................................................................................1
HEADLINE FINDINGS............................................................................................................2
RESPONDENT PROFILE
Demographic Profile ......................................................................................................3
Club Usage Profile.........................................................................................................4
Club Communication .....................................................................................................6
VALUE-DRIVERS....................................................................................................................7
MEMBERSHIP EXPERIENCE ................................................................................................9
OPERATIONAL COMPONENTS .........................................................................................10
CLUB FACILITIES.................................................................................................................11
RECREATIONAL FACILITIES.............................................................................................12
COMMUNITY COMPONENTS ............................................................................................13
PERCEPTUAL MAP...............................................................................................................14
EXPLORING FUTURE IMPROVEMENTS..........................................................................15
EXPLORING FUTURE IDEAS..............................................................................................16
CLUB TOPICS ........................................................................................................................17
COMMENTS SUMMARY .....................................................................................................19
IMPLICATIONS .....................................................................................................................21
SURVEY INSTRUMENT.......................................................................................................23