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the
MARKETING
FRAMEWORK
2016 MARKETING SUPPORT AT A GLANCE
ALWAYS BASEBALL.
ALWAYS MAJESTIC
™
.
ALWAYS GAME
™
FROM FIELD TO FAN.
WINNING PRODUCTS AND MARKETING THAT WILL OPTIMIZE YOUR ASSORTMENT,
STRENGTHEN SELL-THROUGH AND INCREASE PRODUCT AWARENESS.
• Impactful national promotions
• Player and lifestyle POP and digital assets
AVAILABLE CUSTOMIZED TO YOUR PRODUCT ASSORTMENT, CALENDAR AND
CONSUMER PROFILE.
2016 WILL BUILD ON STRONG 2015 MARKETING EFFORTS
• Impactful Cool Base® launch
• National Jersey Day
• Heavy player endorsement – social, digital, print, in-store
• Riding strong digital campaign with 270MM+ impressions
• Digital media collaboration with MLB® and MLBPA®
usedwithoutMLBPA’sconsent.
VisitMLBPLAYERS.com,thePlayersChoiceontheweb.
OfficiallicenseeofMajorLeagueBaseballPlayersAssociation.MLBPAtrademarksandotherintellectualpropertyrightsmaynotbe
MajorLeagueBaseballtrademarksandcopyrightsareusedwithpermissionofMajorLeagueBaseballProperties,Inc.VisitMLB.com
DAVIDORTIZ
34|DH
BOSTONREDSOX
®
Authentic Collection
Women’s
Authentic Collection
Fanwear
Items
Enhanced
Marketing
Support
• Major News to Be
Announced*
• Cool Base® Jerseys
• Streak Fleece
• Cool Base® Jerseys
• Streak Fleece
• Hero Items
• Selected Items TBD
• Universal On-Field
Majestic Branding
• Player Marketing for
Entire AC Line
• Coordinated MLB®
AC Event Promotion
• Dedicated Women’s
AC Campaign
• Lifestyle Imagery for
Social Media, In-Store
POP and Digital
Assets
the
MARKETING
MOMENTUM