19 / 508
19
the
MARKETING
CALENDAR
2016 MAJESTIC
MLB
®
PROGRAMS*
FIRST SHIP
EVENT DATE
* Dates and Programs Subject to Change / ^TBD On-Field
SPRING TRAINING
NEW AC ITEMS
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
CELTIC
OPENING DAY
JERSEY DAY (TBD)
MOTHER’S DAY
ST. PATRICK’S DAY
STARS & STRIPES^
FOURTH OF JULY
FATHER’S DAY
CAMO^
MEMORIAL DAY
ALL STAR GAME
POSTSEASON
HOT MARKET
WOMEN’S AC /
ALIGN YOUR TACTICAL MARKETING CALENDAR TO NATIONAL
PROGRAMS AND HERO ITEMS.
UTILIZE OUR MARKETING ASSETS TO SUPPORT YOUR RETAIL AND
E-COMMERCE SALES EFFORTS.
Online Majestic Marketing Resource Center
- POP and digital assets approved and available.
- 30 MLB® players for local impact.
- Men’s and Women’s lifestyle photography.
The VF Media Source website
- Library of product images and descriptions for all items.
- Product videos for advertising and education.
BENEFIT FROM OUR ON-FIELD PRESENCE, ADVERTISING, AND
PROMOTIONS SEEN BY MLB® FANS
- 526 brand impressions during every MLB® broadcast.
- In 2016, on-field Majestic logo is unified with all Authentic Collection
and fanwear products.
- Our marketing efforts showcase our craveable products to generate
traffic and sell-through.
- Featuring the Majestic brand and products at retail and online
completes the story.
LET’S WORK TOGETHER TO REACH FANS AND DRIVE SELL-THROUGH!
the
MARKETING
SEQUENCE