Customers can purchase as many
assortments as they’d like, but only one
of each.
Assortment Central will be located right
at the entrance to the showfloor. Don’t
miss the opportunity to refresh or renew
these categories at a very small investment.
Hardware House
As you walk the showfloor, make
sure to keep an eye out for Hardware House
products, a Blish-Mize brand that has prov-
en to be very popular with retailers.
“Hardware House was introduced
a few years ago and is a program that
contains a strong number of SKUs across
a variety of categories,” says Hardware
House Merchandising Manager Dennis
Bigler. “The value-priced products are
very popular among customers and offer
strong price points for you.”
There will be a number of deals at the
Market featuring Hardware House prod-
ucts. For example, there will be a 12-foot
bath program that, between a show deal
and spiff special, will be offered for 50
percent off. Don’t miss this chance to
check out what’s available with Blish-
Mize’s brand of products.
Advertising
Now is the time to start planning your
marketing program for 2015. During your
time at the Market, stop by the Retail
Services booth and speak with Advertising
and Communications Manager for
Distribution America Jody Maude, or
Blish-Mize Retail Marketing Supervisor
Cindy Kane, either of whom can help you
make plans for the coming year.
While Blish-Mize continues to offer
you traditional advertising options such
as print circulars, bag stuffers and mail-
ers, don’t miss out on the host of other
opportunities to reach your customers.
More consumers these days are going
online to plan their home improvement
purchases, and Blish-Mize has been
developing ways to help you reach
customers there, too. The AdViewer
module, part of the Blish-Mize AdStudio
program, allows you to convert your
circular and flier promotions to your
MARKET PREVIEW
Blish-Mize Fall 2014 Market
Schedule of Events:
Please join our Vendor Partner,
Variety Distributors,
in the Ballroom of the OPCC!
Friday, Sept. 19, 2014
8:30 a.m.
Market Opens
12-12:45 p.m.
Lunch
5:15 p.m.
Cash Coupons Drawings
5:30 p.m.
Market Closes
5:30-8:30 p.m.
Dinner
6-6:45 p.m.
Customer Appreciation Jack Stack BBQ and
music from KOKOMO
Saturday, Sept. 20, 2014
7:30-8:15 a.m.
Homemade Cinnamon Rolls,
served while they last!
8:00 a.m.
Market Opens
12-12:45 p.m.
Lunch
2:45 p.m.
Cash Coupons Drawings
3 p.m.
Market Closes
The Market offers retailers an opportunity for one-on-one time with vendors and Blish-Mize staff.
24
Fall 2014 •
Hardlines
Strategies
