Fall 2014 Hardlines Strategies - page 31

STORE PROGRAMS
On Track With Technology
Blish-Mize Forms New Partnership to
Offer LED Commercial Lighting
Representatives from Titan LED, along
with Blish-Mize-trained LED lighting per-
sonnel, will be at the Fall Buying Market to
educate customers about this growing tech-
nology and full product offering, plus dem-
onstrating the opportunity business owners
have by converting to LED lighting.
“LED lighting allows a business to save 50
to 75 percent of its electrical costs, because
this type of lighting provides more light for
lower wattage,” says Titan LED Regional
Manager and National Recruitment Manager
TimWhittinghill. “It also saves time and
money spent on maintenance of traditional
lighting. LED technology typically lasts 10
times longer than traditional lighting, which
eliminates maintenance expenses for replace-
ment bulbs and tubes, disposal fees, ballast
replacement and electrical contractor fees.
“The combination of these reduced expens-
es creates larger short- and long-term profits
for the business owner,” he says.
The companies teamed up to offer Titan
LED’s products to all Blish-Mize customers.
“Blish-Mize has a wonderful reputation and a
special relationship with its customers,” says
Whittinghill. “We thought they would be the
perfect partner in this venture as we team up
to install and distribute our products.”
Blish-Mize New Business Development
and Key Accounts Manager Clay Uhrmacher
agreed. “We’re always looking for ways to
bring added value and help improve our cus-
tomers’ bottom line, making them more prof-
itable. We’re excited about this opportunity.”
Titan LED lighting was recently installed at
the Blish-Mize corporate office and distribu-
tion center, providing a truer, more efficient
lighting system than the traditional fluorescent
bulbs previously in place and offering signifi-
cant savings in ongoing monthly utility costs.
Looking forward, Blish-Mize-trained Titan
LED lighting specialists will visit with custom-
ers and show them how to convert to this new
lighting technology. Titan LED will also have
a booth at the Fall Buying Market, where
you can get more information if you might be
interested in doing a conversion in your store.
“We’ve put together an easy process to
help you analyze your current system, and if
your store is a good fit with the Titan LED
program, we’ll work with you to get the
right lighting,” says Uhrmacher.
Blish-Mize and Titan LED staff will work
together to offer a free analysis of your store.
By looking at the current lighting fixtures in
your store and the past 12 months of utility
bills, they can provide information about the
type of lighting you’ll need and how much, as
well as an estimate of the project’s cost.
Concerned about costs? They’ll let you
know if there are any savings available
through local utility companies or federal gov-
ernment tax credit programs. Blish-Mize has
a leasing program if you choose to finance the
cost of the conversion.
“It’s a perfect match for us and for Blish-
Mize,” says Whittinghill. “You have two
quality organizations that can provide these
products and show retailers how much energy,
money and time they can save each month.”
And the products are of high quality, with
several items made in the USA, Uhrmacher
says. “Titan LED has a deep product line
offering full of premium commercial LED
lighting. We’re excited to be on the forefront
of this growing category with a company
that’s a leader in the field, while at the same
time offering another way for our customers
to improve their businesses’ profitability.”
A
s technology
progresses,
Blish-Mize works to
stay on the forefront in order
to be more efficient, which
means using the latest
products, all while saving
time and money.
One of the
company’s recent moves to
promote that efficiency is a
partnership with Titan LED
Lighting, a California-based
manufacturer specializing in
energy-efficient LED lighting.
Titan LED Lighting being installed in a recent Blish-Mize office set.
Hardlines
Strategies
Fall 2014
31
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