MARKET PREVIEW
website or Facebook or Twitter accounts.
AdViewer is tablet- and mobile-friendly
so your customers have access to your
specials at home or on the go.
Another great way to reach your con-
sumers online, however, is to add social
media to your advertising package.
More than likely, you’ve heard of
other retailers that have had success with
social media. But the biggest challenge
you might face is coming up with ideas
for what you should be posting on your
Facebook or Pinterest account.
Now, Blish-Mize has a way to help.
Unlike print advertising, which focuses
directly on specific products and sale
prices, social media advertising helps
generate excitement about your store and
keeps you top-of-mind to your consumer,
even when there isn’t a sale.
After showing you how to get started
with your own Facebook, Twitter or
Pinterest account, Maude can then help
you get started with content.
“We will have sample content and
graphics each day of the week,” says
Maude. “For example, we’ll have some
suggestions for quotes and graphics for
Motivational Mondays, and tips and cor-
responding images for Tuesday Tips and
so on, so you have a little something to
post each day of the week.” Another great
source of content, she says, is the events
and activities happening around your store.
There will be information about each
of the main social media platforms avail-
able at the booth. If you’re interested in
creating a social media page for your store
and would like some help from Blish-Mize
staff, sign up at the booth so someone can
follow up with you after the Market.
“We’ll help retailers get set up with pag-
es and images that can go on those pages,
and we’ll have information about social
media policies and some tips on running
a social media account that helps retailers
really interact online with their customers,”
Maude says.
Featured Vendors at the Market
• Arrow Storage Sheds
—This new vendor will be
introduced at the Fall Market, and Blish-Mize will offer
a warehouse and direct shipment program on its
products, which include four sheds and two storage
chests in various finishes, including products from
their new Designer™ series.
Show specials will include 20-percent-off coupon spe-
cials for the Brentwood and Designer ™ storage chests
and 15-percent-off featured items specials on the
Vinyl Milford and Storboss Camo Storage Chest. The
Designer™ storage chest launched in July, and Blish-
Mize is one of the first distributors to get this new item.
For more than 50 years, Arrow has served as the mar-
ket leader in the design, manufacture, sourcing and
marketing of d-i-y outdoor steel storage solutions
and has built brand recognition and loyalty thanks to
its high quality, longevity and value.
• Karcher North America
—Karcher is a new stocking
vendor of pressure washers and a window vac used
to help wash windows. This vendor has been work-
ing with Blish-Mize on a wholesale program that will
allow you to stock its entire line of products, either
through the Blish-Mize warehouse or direct to store.
Karcher will be at the Blish-Mize Market with deals on
all its products, including a special on the Karcher S650
sweeper and its award-winning PowerSqueegee.
Karcher North America is the largest manufacturer
of pressure-washing equipment in the world,
having been manufacturing this equipment since
1947. Stop by its booth and see how Karcher makes
a difference!
• Metaltech Omega
—Metaltech Omega is a new
Blish-Mize stocking vendor for scaffold products.
Metaltech is a Canadian manufacturer of interior
and exterior scaffolding, climbing products
and wire mesh temporary fencing. It’s the
largest scaffolding erection and dismantling
company in Canada and a true specialist in the
scaffolding industry.
Stop by the Metaltech Omega booth (431) to learn
more about the special offerings this vendor has for
you and what it can do for you and your store.
• Protect Plus
—This is a new vendor for furnace filters,
replacing American Air.
It offers a variety of filters—anything from fiber-
glass filters that protect equipment to branded
electrostatic filters. Through Protect Plus, you can
buy filters from DuPont, Arm & Hammer, True Blue
and WEB. And at the Blish-Mize Market, Protect
Plus will be offering an additional 5 percent off all
pleated filters.
Protect Plus filters reduce particulates, odors and
VOCs and freshen the air indoors. This vendor is one
of the leading full-line suppliers of the residential and
commercial HVAC industry and is the one-stop shop
for all your category needs.
26
Fall 2014 •
Hardlines
Strategies
