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Experience
per SF
BOLSTER BUSINESS PERFORMANCE BY
IMPROVING THE WORKPLACE EXPERIENCE
EXPERIENCE PER SF™
BENEFITS
Experience per SF™ offers
tremendous value as it helps
clients measure and score
experiences, develop an
experience improvement action
plan and pinpoint priorities
Cushman & Wakefield can
execute.
Talent is the clear driver of
business success and will
determine who wins and
loses in the global market.
Creating a compelling
employee experience is the
future workplace contributor
to improving employee
engagement. How can
real estate help companies
improve their employee’s
experience? Learn more
from Cushman & Wakefield’s
Bryan Berthold
, Managing
Director Workplace Strategy.
Why has the employee
experiences moved to the
forefront of many company’s
workplace agenda?
BB:
Companies have known
for years that improved
employee engagement
bolsters productivity which
in turn leads to business
success and profitability.
Over the last two decades,
companies have invested
heavily in understanding how
factors like compensation
and manager quality increase
employee engagement, but
the fact is that U.S. employee
engagement has plateaued at
only 33% (Gallup 2016). As
a consequence clients have
begun to look at how real
estate and the workplace can
better engage employees.
The workplace experience
is a critical component of
employee engagement and
now at the intersection of real
estate and talent strategies.
Typically owned by HR, half
or our Workplace Strategy
clients last year came through
HR. Top companies will
invest in superior workplace
experiences.
What are the benefits of
companies focusing on the
employee experience?
BB:
Employees that are
engaged in the workplace
are highly motivated and
enthusiastic about their work
and contributions. They
are accountable and drive
productivity and innovation
and help businesses progress
and succeed.
Provide supporting
evidence for business cases
and funding requests to
Improve Operational Efficiency
2
Repeatable, data rich
process to measure pre- and
post- impacts on employees
to
Improve Employee
Engagement
3
Target areas with greatest
impacts on employee
engagement leading to
Improved Employee Retention
and
Attracting Top Talent
1
How can companies measure experiences and their success?
BB:
At Cushman & Wakefield, we have found that employees
are vastly more satisfied and productive, better work-life
balance when these five key measurable outcomes are met –
Focus, Team, Renew, Bond and Learn.
• Focus.
Having the right space, technology and services to
help people focus.
• Team.
Combining better collaborative space options
with easy to use collaborative technologies & support to
improve productivity.
• Renew.
Inspiring convenient, clean & safe environments
with appropriate services and amenities for people’s
wellbeing.
• Bond.
A culturally fit workplace to unify your people,
connect with your brand and can build a sense of
community.
• Learn.
Engaging workplaces where people feel supported
and can continuously learn & grow.
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44 The Occupier Edge