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Today’s retailers have to bring
all of their channels, touchpoints
and applications together to spark
innovation and bridge to a whole
new generation of technologies that
will power the future of commerce.
The concept of the theatre is to take
all visitors on a customer journey and
let retailers and partners experience
the way we can shop tomorrow —
which is possible today. The centerpiece behind the scenes
is Toshiba’s new TCxTM Elevate platform which affords all
retail customers the capacity to implement creative and
impactful solutions at their own pace. Fully-integrated
interactive shopping scenarios have been developed in
cooperation with Toshiba’s large strategic partner network,
with a wide range of capabilities featured in the Madrid
Theatre including:
Home shopping with click and collect based on digital
shopping list, home delivery
In-store mobile self scanning
Frictionless checkout
Optimized “no waste” innovation for perishable goods
MADRID–(BUSINESS
WIRE)–Toshiba
Global Commerce Solutions, Inc.
(Toshiba) today announces the opening
of its new European Retail Theatre
showroom in Madrid, Spain to help
retailers and business partners navigate
the fast-moving retail marketplace.
Focused on the needs of retailers and
their shoppers both today and tomorrow,
the showroom will allow Toshiba
customers and business partners to experience Brilliant
CommerceTM and discover new ways to become more agile,
improve store productivity and increase profits.
Located in the Toshiba office strategically situated near the
Madrid airport, Toshiba’s new state-of-the art showroom will
allow visitors an immersive experience to transform into the
role of the shopper or store associate. Toshiba designed a
retail store experience and meeting space on 400 square
meters called the “Retail Experience Theatre.” The theatre
is highly adaptable with retractable seating, making it an
excellent demonstration and meeting space. The spatial
design also incorporates education space for classes to be
offered to customers and business partners.
Toshiba Opens New European Retail Innovation
Experience Theatre
parameters. Crocus’ TMR technology is a CMOS-
based, robust technology capable of offering important
advantages in sensitivity, performance, power consumption,
size and full integration with CMOS to create monolithic single
die ICs. Benefits to customers come in the form of low power, a
robust design and high temperature performance. Crocus TMR
solutions are ideally suited for many applications ranging from
IoT to consumer, medical, automotive and industrial equipment.
“We selected TowerJazz because of their high flexibility and
capabilities to adapt their TS13 platform to incorporate our
TMR technology which includes magnetic materials that are
typically not used in CMOS. TowerJazz’s vast manufacturing
expertise is enabling us to successfully fulfill the needs of
several market sectors combined with increased performance
required in next-generation sensors. TowerJazz has been our
development partner for many years and together we have
achieved technology maturity leading to expanded business and
successful licensing of Crocus IP,” said Michel Desbard, Crocus
CEO.
“As the demand for IoT applications in our daily life is ever-
increasing, there is an even greater need for intelligent sensing,
low power and improved performance. Crocus’ successful
licensing of their IP, along with TowerJazz’s manufacturing
capability and know-how, enables us to deliver highly-advanced
and competitive embedded-solutions to multiple customers in
various markets. Through our partnership with Crocus, we are
broadening our presence in the sensors’ market, complementing
our MEMS and image sensing programs,” said Zmira Shternfeld-
Lavie, VP of TOPS BU and R&D Process Engineering.”
Crocus’s TMR magnetic sensor is expected to displace existing
sensor technologies in many applications. Crocus’ TMR magnetic
sensor product family includes multiple architectures which are
based on its Magnetic Logic Unit™ (MLU™), a disruptive CMOS-
based rugged magnetic technology.
16 l New-Tech Magazine Europe