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Working wi th Google

43

watched instantly on a computer using YouTube’s website. The cost of

each movie rental varies.

MERGING WITH GOOGLE+

Google introduced Google+ in June of 2011 as an attempt to get involved

in the social networking scene. Websites like Facebook and Twitter were

extremely popular, and the executives of Google hoped people would

use a Google+ networking website because of the way it was integrated

with so many other platforms. A user’s Android phone, Gmail account,

and Google+ account could all be linked together.

Although Google owned YouTube and Google+, the two entities were

kept separate until November of 2011, when YouTube users were forced

to merge their YouTube accounts with a Google+ account, or convert

their YouTube account into a Google+ one. This led to very mixed feel-

ings. Google+ users were required to use their real names, while YouTube

had been allowed to use a username, or alias, to post on videos. Posting

under a real name might prevent some of the hostility that sometimes oc-

curs on the Internet, however, as users would now be more accountable

for their words.

Research Project

YouTube helped Google on its rise to success by allowing Google

to profit off the most popular online video hosting website. Using

the Internet, research the ways in which Google has changed You-

Tube over the years. How has Google’s influence altered YouTube

for better or worse?