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Dedicated Female Fan marketing focus is part of the

plan as this critical segment continues to grow. Our

marketing elements will have visual pop while being

tuned into the female shopper and how she uses

social media before, during and after the shopping

experience. Our promise is to be relevant and

engaging while creating demand urgency to generate

conversion. Ultimately, we will solidify our position as

design experts in women’s sports fashion.

F E M A L E F A N

F A S H I O N