January 2014
4
REAL ESTATE: THE YEAR IN REVIEW
MARKETING ENHANCEMENTS:
It has been a busy year in our real estate marketplace as you can see above; with a subsequent 31% decrease in
inventory and a 18% average price increase. Frenchman’s inventory decreased 38% average $/SF increased 24%
overall. With 22 new members closed or pending already we are very pleased with the sales results this fiscal year.
Your marketing department has done much this fiscal to create more
demand for the real estate in the community: Website redesign, a realty
site, public relations campaigns to brokers, realtors and high end niche
market community organizations; new collateral with a fresh look;
e-brochures; targeted brand advertising; and as of late an international
campaign with international domains and websites to be launched.
Recently we implemented a realty app so that realtors would be able to
quickly access our current listings and information on our club. If you would
like this app on your iPhone let’s set up a time where we can assist you with
this; email Maria Varona at
.
