had found that less than 15 percent of fourth-round selections
become NFL starters, so in their mind it was essentially a three-
for-one trade. Jones since has become one of the NFL’s top pass-
catchers.
Another NFL example: Teams need to be able to determine
what the coaching staff needs, then supply the data. Jacksonville’s
Tony Khan created a stat for defensive players called “Passes
Touched per Target,” which was determined by the number of
54
C
areers
O
ff the
F
ield
•
Analytics: Sports Stats and More
A statistical analysis of
his game helped Brandt
Snedeker become one of
the top-ranked golfers in
the world.




