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BIKEWAYS, TRAILS, PARKS & RECREATION MASTER PLAN |

1

PROGRAM ANALYSIS

January 2016

Introduction

The City of Morgan Hill Recreation and Community Services Division provides a wide variety of

recreation programs designed for a diverse age range and varied interests. The City’s high quality

indoor and outdoor recreation facilities allow for year-round programming that varies seasonally,

ranging from aquatic classes to preschool programs. Programs include classes, sport leagues, sport

competitions, youth camps, drop-in activities and events. This document provides a summary of

current program offerings and identifies gaps and opportunities based on an analysis of the City’s

2015 program guides and program registration data, the 2015 Centennial Recreation Center Member

Use Survey, and the 2015 Centennial Recreation Center Strategic Plan. The recommendations to

address gaps and opportunities draw from best practices and trends in parks and recreation. The gaps

and opportunities identified in this document will help to inform program recommendations in the

Bikeways, Trails, Parks and Recreation Master Plan.

Program Service Areas

A diversity of programs is offered throughout Morgan Hill’s facilities including the Centennial

Recreation Center (CRC), Aquatics Center, Community and Cultural Center, Community Playhouse,

where South Valley Civic Theatre is the resident theater company, Community Park, Galvan Park, and

the skate park. Programs are targeted at Morgan Hill residents and are open to non-residents. Non-

resident participation in recreation programs support cost recovery and economic development goals.

The senior center has a large service area, attracting 50+ residents from throughout South County.

The City has unique recreation program capacities with the CRC, which also houses the Senior Center

and Teen Center. CRC facility operations and classes, including health and wellness programs, are

provided through a partnership between the City of Morgan Hill and the Mt. Madonna YMCA. The CRC

serves as the hub for membership based programs. However, a number of aquatic based membership

programs are offered at the Aquatics Center and a small number membership health and wellness

classes are offered at the Community and Cultural Center. The CRC had 4,737 memberships as of

June 2015. Members used the recreation facilities over 300,000 times between July 2014 and June of

2015, with an average of 980 day passes purchased monthly between July 2014 and June 2015.