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PROGRAM ANALYSIS
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| CITY OF MORGAN HILL
Recreation Provider Partnerships
In addition to the partnership with the YMCA to manage and program the CRC, the City has
partnerships with other local organizations to run certain programs and camps. These partnerships
broaden the City’s program offerings. Examples of partnerships include Kidz Love Soccer staff
coaching soccer camp and Skyhawks staff coaching basketball camps.
Centennial Recreation Center/Aquatics Center Membership
The membership offered for use of the Centennial Recreation Center and Aquatics Center is the
foundation of the programming offerings related to recreation programs. Approximately one in every
five Morgan Hill residents is a member at the CRC. A number of monthly or annual payment options
are available for users and an additional fee is required for non-residents. A strategic plan has been
developed to support ongoing member retention. The City and the YMCA review opportunities to
improve programming, enhance membership benefits, and link other programs to the membership.
Formerly separate membership options, the membership for the CRC and Aquatics Center were
successfully combined, providing the community with one single membership that provides access to
both facilities. Financial assistance is available to those who cannot afford normal membership rates.
Program Registration and Fees
The City offers programs through a tiered pricing structure based on residence and CRC membership.
Programs cost more (an additional $10-to-$20 per program) for non-residents. Many programs are
also discounted for CRC members. The CRC’s memberships, which are slightly more expensive for
non-residents, include unlimited access to the Fitness Center and classes as well as member pricing on
specialty classes. Registration is available online and over the phone. Scholarships for CRC
memberships are available based on financial need. Scholarships for non-residents are available
through the YMCA on a first-come first-served basis, while funds are available. The 2015 CRC
Memberships Strategic Plan evaluated how inclusive the CRC has been by comparing the demographic
makeup of the community within a 5-minute drive time to the makeup of the membership. This
evaluation identified that the CRC membership is not representative of the surrounding community in
terms of household income and there are opportunities to serve more low income households.