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PROGRAM ANALYSIS
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| CITY OF MORGAN HILL
and 64. It is often difficult to serve the 18-to-50-year-old demographic through traditional
recreation, enrichment and education programs. Non-traditional programming and events
targeted at this age group are becoming increasingly popular across the country.
Programming ideas include drop-in fitness classes in parks, movies and mini concerts. Small
interventions in park and public spaces, such as bocce courts, hammocks, ping pong tables,
interactive public art, food carts, movable dance floors and organized busking musicians can
engage young adults and families.
Events
:
There is a trend towards people wanting social experiences from parks, with
programming like yoga, movie nights and lawn games.
2
This trend was reflected in Morgan Hill
with the success of the Summer in the Park events at Galvan Park. The CRC Member Survey
showed more than 85% of members do not participate in events, which include Get Fit, Youth
Tri, and Member BBQ. There may be opportunities to expand and diversify park programming
in Morgan Hill.
Geographical distribution of programs
: The City’s program offerings are primarily held at
the CRC and Aquatic Center. Especially for residents with limited mobility – children who can’t
drive, families with limited car access, or people with disabilities – the distance may be a
barrier to accessing programs.
Promotion of programs and facilities
:
The City’s 2015 CRC Membership Strategic Plan
highlighted the need for increased promotion. The City may more effectively reach teens and
low-income residents, for whom opportunities for have been identified, by increasing its level
of promotion and diversifying the promotional platforms that it uses. This could include more
outreach through social media and partnerships with community based organizations.
2
National Recreation and Parks Association. Barbara Heller. “Best Practices for Parks,” July 17, 2015.
http://www.nrpa.org/blog/three-best-practices-for-parks/