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GAZElTE
AUGUST/SEPTEMBER 1996
o
Practice Management Committee
MedicolLegal Liaison Group
Established
o
26/28 South Terrace,
Cork,
Ireland.
Phone (021) 319 200
Fax: (021) 319 300
James Hyland
&
Company
Forensic Accountants
Any person who wishes to contact any
of the above with queries or
suggestions is more than welcome to
do so.
The committee currently comprises of
Dominic Dowling, Chairman, John
Glynn, Michael Peart, Elma Lynch,
Robert Pierse, Brian O'Reilly, Frank
Lanigan, Michael Irvine, John Harte
and Cillian MacDohmnaill of the
Law Society.
techniques which they hope
will be of benefit to the profession
generally.
Litigation Committee
which arise between individual doctors
and solicitors which do not require
disciplinary or regulatory intervention
may be capable of resolution by referral
to the Liaison Group.
If
members encounter problems which
may be usefully referred to the Liaison
Group, full particulars should be
forwarded to the Litigation Committee,
Law Society, Blackball Place, Dublin 7.
(As the Society does not have the power
to "agree" fees with the medical
profession, the Society will not deal in
any way with the subject of scales of
fees suggested by the medical
profession.)
3. Preparing a seminar on Risk
Management which will enable
solicitors to monitor work-load
and files to prevent'professional
negligence actions arising.
I. Updating an office manual on
management and administration for
solicitors.
The committee is anxious to
assist solicitors by providing a flow
of information on good management
2. Providing workshop courses on
management for practitioners in
conjunction with the Irish
Management Institute and the
University of Limerick.
The Practice Management Committee
is currently undertaking the following
activities:-
The Practice Management Committee
attempts to assist practitioners by
informing them of updated
management techniques which may
assist in making practices more
efficient and profitable .
An inaugural meeting was held at the
Society's premises on 26 July, 1996.
The aim of the Liaison Group is to
establish greater co-operation between
the medical and legal professions. We
hope that policy issues which affect our
respective members will be discussed
and that attempts will be made to
achieve consensus . In addition, problems
The Law Society's Litigation
Committee is pleased to advise the
profession that a Liaison Group has been
established comprising representatives
from the Litigation Committee, the Irish
Medical Organisation (lMO) and the
Irish Hospital Consultants Association
(lHCA).
In stressing the value of these 'first team'
I
tactics, it does not imply that other
marketing tactics do not work. All tactics
work to a degree. The real issue is one of
effectiveness - which tactics is likely to
give the best return on investment?
Second string activities such as
networking or community/civic activities
have value and may be more important
in Ireland than in any other countries. In
particular, they have the advantage of
personal contact in a social environment
- an important consideration. We will all
have examples of people who collect
business on the golf course. However,
the increasing formality in decisions
related to professional services is
resulting in reducing effectiveness of
these traditional mainstays of business
development for the professional. The
challenges for our businesses are firstly
whether we are sufficiently engaged in
marketing our services at all and
secondly whether our marketing tactics
reflect the changing world of our
potential clients.
Justin McKenna,
President, DSBA
The Second String
Community/Civic Activities
Networking with Potential Referral
Sources
Newsletters
Top of Maister's list comes small scale
seminars, speeches, articles, and
proprietary research. What these four
have in common are that they involve
giving something of value to the
prospective new client - new facts, new
knowledge, new ideas. They pass the
test of demonstrating rather than
asserting the firm's usefulness and
competence. The absolute leading tactic
of small scale seminars has the
additional advantage of personal contact
- note the respective positions of the
small scale ballroom scale seminars!
Clutching at Straws Tactics
Publicity
Brochures
Seminars (ballroom scale)
Direct Mail
Cold Calls
Sponsorship of Cultural/Sports
Events
Advertising
Video Brochures
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