31 / 76
29
By going into partnership with the
Fomento Programme, the producer has
the chance to graze their livestock on
the company’s unplanted areas in unique
conditions, generally low-lying land
with very good livestock aptitude which
allows them to maintain or even increase
the load per hectare of this business.
They are also provided with assis-
tance in certifying their timber under the
standards of the FSC® (Forest Steward-
ship Council™), ensuring sustainable
economic, social and environmental
management of their forests.
For each new agreement, UPM
Forestal Oriental carries out a detailed
study of the conditions of the establish-
ment and develops a proposal adapted
to the local conditions and the needs of
the producer. Through the Fomento Pro-
gramme, the producer integrates into a
sector and a stable market, making ef-
ficient use of the soil and maximising the
total performance of their agricultural
business.
MORE BENEFITS WITH YOUR
FORESTRY CARD
As a result of the constant drive to
meet the needs of the Associated Pro-
ducer, in 2012 the Forestry Card was
created to jointly share the benefits and
opportunities of commercial alliances
with leading companies in different
sectors. On the one hand, the partners
receive the Forestry Card, which gives
them access to benefits and discounts
on the products and services offered
through a real productive alliance
between leading companies. On the
other hand, by using the Forestry Card,
producers generate and accumulate
“Brotes” (vouchers), the equivalent of
which is paid by UPM Forestal Ori-
ental to the communities through the
implementation of social projects. We
therefore put into practice our desire to
work together to improve the commu-
nities to which they belong.
In its second year,
the Forestry Card
offers benefits in
over
90 shops
that have signed
up
to the project
Amount of plantable hectares:
65,308
Agreements by area
• 43%
less than 50 ha.
• 26%
between 50 and 100 ha.
• 31%
larger than 100 ha.