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30

INSTITUTIONAL ALLIANCES

In the search for strategic alliances for

the sake of more efficient agricultural

production, UPM Forestal Oriental

has signed a series of agreements with

various organisations and professional

associations. These cooperation and

development complementarity agree-

ments allow for dialogue and mutual

assistance directed at the producer and

their development. They include:

FUCREA - Uruguayan Federation of

CREA Groups

Through this agreement, both institu-

tions are committed to working together

on forestry issues within CREA groups,

as a way of diversifying agricultural

production

- livestock of the establishments and,

on the other hand, UPM Forestal Orien-

tal to provide advice within the forestry

sector to all producers who request this.

This agreement ensures CREA produc-

ers access to the technology, experience

and genetic material provided by the

company.

2014 “BROTES” PROJECT

In 2014, UPM Forestal Oriental invited the Associated

Producers involved in the Fomento Programme, the

shops that have signed up to the Forestry Card and

company employees to take part in restoring Rural

School No. 19 Rosendo Bucheli, situated in Chacras de

Sarandí del Yí in the Durazno department.

Throughout the day, the volunteers who attended pain-

ted the facilities, renovated furniture and installed new

electronic equipment. As part of the programme ob-

jectives, the creation of a greenhouse, the construction

of educational games and the landscaping of the land

have already been completed during the year.

“This activity is undertaken jointly with UPM

Forestal Oriental and enabled the school to strengthen

its ties with the families because they understood that

mutual help and collaboration from everyone could

improve the school. As a result, several parents have

expressed an interest in taking part in the Brotes Project.

From a social point of view, the school has taken

on another role, as a venue for meetings with other

schools.

The changes have had a positive impact on the deve-

lopment of values such as caring for things, and has

enabled the children to improve the quality of education

and the facilities”.

Graciela González, Head of Rural School

No. 19 Roseno Bucheli