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11

LiD

AUG/SEP 2016

The lighting design throughout

nest

clearly

outlines the relevance of light to great experience

design.When all senses are stimulated, visitors are

immersed in another world and come out of it with

a different mindset. “Light allows us to direct the

visitors’ eyes in the right direction, create a ‘total

experience’ (Visions), or focus attention on the con-

tent (Forum and Fondations). The

nest

experience

gave us the opportunity to create five completely

different zones in which all of these facets were

expressed,” Bär concludes.

Tinker imagineers, established by Erik Bär and

Stan Boshouwers, is an experience design bureau

that will celebrate its 25

th

anniversary in 2016. A

team of 40 consultants, designers, producers,

content and multimedia developers realises musea,

visitors centres and experiences for business and

community organisations and has a broad national

and international portfolio.

Tinker:

www.tinker.nl/en/work/nest-experi-

ence-switzerland

Nestlé:

www.nestle.ch/de/media/nest/press_

releases

Life-size tree composed of 1200 handmade

flowers (photo creditTinker imagineers).

Welcome desk at the Piazza

(photo credit Mike Bink).