11 / 44
MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
9
at Legion Field against South Florida.
The east upper deck was removed in
2005, reducing Legion Field’s capacity to
71,000. In 2014, the UAB Blazers played
their last home game at Legion Field. Ten
days later, UAB President Ray Watts shut
down the football program.
Entertainment
ESPN Events hosts numerous activities
leading up to the Birmingham Bowl. They
put on two community outreach events:
the Football Youth Clinic and the High
School Career Symposium. They also host
an Annual Golf Outing, Annual Kickoff
Luncheon, and Team Announcement
Press Conference. Bowl events that
occur during the week leading up
to the game are the Birmingham
Civil Rights Institute Team Tours,
the Team Dinner at the Stardome
Comedy Club, Team Hospital Visits
to Children’s of Alabama, Kids’
Day Out and Ladies’ Day Out, the
Bowling & BBQ Challenge, the
Monday Morning Quarterback
Club Team Luncheon, the Uptown
Street Fest & Pep Rally, and the
Outback Steakhouse Fan Zone.
These events are advertised and
promoted through social media,
press releases, and various
local websites throughout
the year. These events give
the players and fans of each
team the opportunity to
experience some of what
Birmingham has to offer.
Product Analysis