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SWOT Analysis
THREATS
1.
Other bowl games in the surrounding
areas of Nashville and Memphis that may
attract the local market with the lure of travel and
nightlife.
2.
Weather has the possibility of impacting numbers
due to the fact that Legion Field does not have a shielding
mechanism built into its roof like other stadiums.
3.
The convenience of watching sporting events from home is quite
prevalent among the demographic of college football fans.
OPPORTUNITIES
1.
The 90-mile radius is home to the number one viewing market of college football in
the entire country. Therefore, it is evident that interest exists within the area, which in
turn increases the possibility of converting live-in spectators into attendees.
2.
Expand social media and mobile options of the event in order to fully maximize the
extent of reach onto local market.
3.
Reciprocate conference pride that exists within the SEC and portray this as a
model for AAC culture.
4.
Use the holiday season to the Birmingham Bowl’s advantage by
indicating that tickets are an ideal holiday gift for sports fans and
their families.
MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017