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CAMPAIGN
OBJECTIVES
17
The primary focus of this campaign will be to persuade men and women ages 25 to
54 residing within the 90 mile radius of Birmingham to regard the Birmingham Bowl
as the perfect opportunity to celebrate tradition throughout the holiday season.
Throughout the 2017 fiscal year, this campaign will stimulate consumer engagement
through the use of exposure across various effective platforms including Facebook,
Twitter, Snapchat, print, outdoor, radio, and television. This campaign will seek to
increase Birmingham Bowl attendance by 10% and the Birmingham Bowl’s website
traffic by 30%.
MARKETING OBJECTIVE
COMMUNICATION OBJECTIVE
Campaign Objectives
MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017