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2010 Best

Practices Study

Agencies

with Revenues

Between

$2,500,000 and

$5,000,000

88

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

Average +25% Profit +25% Growth

Carrier Representation

Personal Lines P&C

National

5.2

6.1

7.1

Regional

4.6

5.6

5.4

Total

9.8

11.7

12.5

Commercial Lines P&C

National

11.6

7.7

19.7

Regional

7.4

6.1

8.2

Total

18.9

13.8

27.9

Group L&H / Financial

Total

15.3

11.1

17.5

Average

+25% Profit

+25% Growth

% of Agencies That Will:

Increase the Number of Carriers Represented

16.2%

30.0%

30.0%

Decrease the Number of Carriers Represented

13.5%

0.0%

10.0%

Keep the Same Number of Carriers Represented

70.3%

70.0%

60.0%

Average

+25% Profit

+25% Growth

% of Agencies That Will:

Increase the Number of Carriers Represented

13.5%

20.0%

20.0%

Decrease the Number of Carriers Represented

5.4%

0.0%

10.0%

Keep the Same Number of Carriers Represented

81.1%

80.0%

70.0%

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

17.2%

16.1%

16.4%

% of Net Rev from Top 3 P&C Carriers

35.2%

34.7%

35.7%

% of Net Rev from Top L&H/F Carrier

6.0%

2.2%

8.1%

% of Net Rev from Top 3 L&H/F Carrier

9.7%

3.6%

10.4%

Carriers

12 Month Plans for Carrier Representation

P&C Carriers

L&H Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business