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Chairman’s Message
continued from page 5
ful companies are smart and or-
ganizationally healthy. What does
“organizationally healthy” look
like? Lencioni states, “The signs
are: minimal politics and confu-
sion; high degrees of morale and
productivity; and very low turn-
over of good employees.” It occurs
to me that successful companies
in AICC exemplify the “organiza-
tionally healthy” traits described
in
The Advantage
.
The big emphasis described in
The Advantage
is CLEAR COM-
MUNICATION. If you as a leader
build a cohesive team that shares
the values of your company and
understands what to do, you’ll be
a formidable competitor and a
benefit to the whole world around
you. It starts at the top with a
CEO that successfully communi-
cates answers to these six
questions:
1. Why do we (as a company)
exist?
2. How do we behave?
3. What do we do?
4. How will we succeed?
5. What is most important right
now?
6. Who must do what (tasks)?
Friends in AICC, this is not
rocket science. It’s a recipe for
success that works. In my study
of business over the years, I have
concluded that nothing trumps
your conscious effort to build
a healthy organization through
clear, credible, concise communi-
cation with the key stakeholders
of your business.
Dynamic leaders are great face-to-
face communicators. Their energy
and enthusiasm are contagious.
They know that by building a
cohesive, flexible, open-minded
team of associates, they will be
the ‘fittest survivor’ in the market-
place. Always, always, these lead-
ers are authentic, and their values
are apparent and consistent over
time.
Thanks for being part of AICC.
Sue and I look forward to greeting
you at the spring meeting at the
Hilton Bonnet Creek in Orlando,
Florida April 24-26.
Chuck Fienning
2013 AICC Chairman