WCA May 2008

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Wire & Cable ASIA – May/June 2008 13
Based on the premise that all members of the wire and
cable industry should collaborate to improve power,
communications and data products and processes,
Dow Wire & Cable has expanded its corporate initiatives to
further benefit end users.
“Strong working relationships amongst suppliers, cable
manufacturers and utilities will continue to drive success in
both emerging and established wire and cable markets,”
said Tim Laughlin, general manager, Dow Wire & Cable.
“Business presence, regional manu-
facturing, high quality standards
and the understanding of regional
requirements are also important
components, but the best results will
come from solid partnerships.”
To achieve and support these
important partnerships, Dow Wire
& Cable has added a global End
Use Marketing Team, which consists
of experienced executives who will
focus on the regional needs of end
users, including utilities, co-ops,
manufacturers and others who
establish and maintain industry
specifications.
Led by Ram Ramachandran, director
of End Use Marketing, the new
team will promote Dow Wire &
Cable technologies and solutions
for the transmission, distribution
and consumption of power, voice
and data.
Team members will participate in
key country/regional industry organi-
sations, committees and testing
agencies to help develop high-
performance solutions. Their indi-
vidual expertise, combined with Dow
Wire & Cable’s global reach and
involvement, will continue to provide
strong support for the cable industry
across the entire value chain.
Regional leaders of the Dow Wire &
Cable End Use Marketing Team
include: Marcio Alves, South Latin
America ; Simon
Leung, China & Asia Pacific (leungs@
dow.com); Marcello Mori, North
Latin America ;
Brent Richardson, North America
); Simon Sutton,
Europe and Russia
com).
“Our goal is to enable customers and
end users to achieve the longest
possible lifespan in finished wire and
cable goods by combining their
processes with our technology and advanced materials,”
Ramachandran said. “While this requires extensive up-front
planning and collaboration, the benefits are significant:
improved reliability, longevity and efficiency; lower total
system costs; and environmental improvements.”
Dow Wire & Cable – USA
Fax: +1 713 978 3281
Email:
Website:
Help is at hand for the end users