16 / 44
CAPITAL EQUIPMENT NEWS
AUGUST 2015
14
A
frica’s leading homegrown heavy
equipment manufacturer, Bell Equip-
ment, has spent the last several
years developing partnerships with other
respected global equipment brands and
growing its product range across the entire
spectrum of construction and mining earth-
moving equipment.
At Bauma Conexpo Africa 2015 Bell Equip-
ment will occupy a prime outdoor location,
Stand ES 230, where it will showcase its di-
verse and comprehensive range, introduce
new products and give the market a taste of
future machine developments.
Bell Equipment Executive General Manag-
er: Group Marketing, Stephen Jones, says:
“Our stand will include a pre-production
large Articulated Dump Truck from our lat-
est E-series generation of trucks. These
trucks are absolute class beaters and have
been 100 % locally designed and developed
by our team of engineers in Richards Bay
to deliver the lowest cost per ton haulage
solution on the world market, complement-
ed by some of the most advanced modern
technologies to set the benchmark in safety,
comfort and productivity.”
Other exciting Bell products on display will
include the new L-series Tractor Loader
Backhoe, which will go into production lo-
cally during 2016, as well as the E-series
Rockscaler, which is an upgraded version of
a product that has gained much acceptance
in underground mining and has a number of
customer-focused improvements including
a slewing boom and a sealed air-conditioned
cabin as standard for improved safety.
Jones continues, “In addition we will show-
case our partner products including mod-
els from John Deere, Liebherr, Bomag and
Finlay.”
Well established across the Africa as a one-
stop equipment shop, backed up by one of
the most comprehensive customer support
networks on the continent, Bell Equipment
has themed its stand at BCA 2015, ‘Come
Home to Bell’ and aims to showcase its
product range and to strengthen relation-
ships with customers and reinforce the Bell
brand as a leading equipment supplier on
the African continent.
“BCA 2015 presents a unique opportunity to
interact with a large number of customers
and potential customers over a short space
of time. It is difficult to get such a high con-
centration of decision-makers together with
your equipment in one place and we look
forward to being able to display our prod-
ucts and technologies and engage with de-
cision-makers,” says Jones.
‘COME HOME TO BELL’
at Bauma Conexpo Africa 2015