2016 GNYADA Membership Directory

HOT TOPICS

2016

MEMBERSHIP

DIRECTORY

MYTH #5: Millennials one true love is technology, especially their phones, and cars

cannot compete for their attention.

Truth:

Unlike previous generations - Millennials see both their car and their phone as a necessity to social

connection. In fact, 92% agree that having a smart phone does not replace the need for a car.

Overall, Millennials value their cars and phones for similar reasons of accomplishing tasks, freedom, exploring

new places and learning new things. They also agree that both allow for them to interact with friends and

family and protects them from the fear of missing out (FOMO).

Information provided Courtesy of Dealertrack Technologies 516.547.2242;