2016 GNYADA Membership Directory

HOT TOPICS

2016

MEMBERSHIP

DIRECTORY

Start thinking in minutes instead of hours.

It’s Saturday, and you want to buy a car. Are you, or anyone, still willing to wait four hours to

do it? That’s not likely, even though many dealerships try to force shoppers into traditional

and lengthy sales steps. In fact, that’s the average – but it’s changing, and fast. Mobile has

refashioned expectations to one hour once customers are inside the showroom. Shoppers

have done the work online, perhaps on a mobile device, and now expect that you have the

tools at hand to continue to process and wrap up the transaction in a way that streamlines the

deal, reduces paperwork, and accelerates closure.

Mobile technology has opened the door to fast and total access of information, an advantage

that car shoppers are using to educate themselves and help create an ideal purchase. Today’s

dealerships should also be leveraging the values of mobile to bridge the gap between online

and in-store, and to create that ideal and profitable customer experience.

Information provided Courtesy of Dealertrack Technologies 516.547.2242;